iHeartRadio Mobile App Revamp
iHeartRadio Mobile App Revamp
Embedded Files
Project Kick-Off meeting presentation for iHeart Radio Mobile App Revamp. Includes full product vision and project delivery timeline.
Project Kick-Off meeting presentation for iHeart Radio Mobile App Revamp. Includes full product vision and project delivery timeline.
Project Brief:
iHeartRadio wants to develop a product strategy for their mobile app for the North American market. Their current revenue model is advertising-based, focusing specifically on strategic banner placements in-app and on the web, as well as through live radio mentions. iHeartRadio’s executive team knows they are losing market share to the competition and are no longer attracting the highly valued younger demographic.
In order to increase retention and attract the youth, the client is prepared to make radical changes to their mobile app. iHeartRadio delivers multiple categories of music content (music streaming, digital radio, podcasts, playlists, etc.) but live radio should remain their primary source of revenue.
Task:
Prepare for and conduct the initial client meeting in which your goal is to share a product vision and project delivery plan with key stakeholders.
[Tags]: Economy, Technology, Values
The materials provided include a clear articulation of the project goals, the product vision, problem statement, methodology and a high-level timeline of project activities and deliverables. This report was put other based on desk research and assumptions provided in a sample case.
The materials provided include a clear articulation of the project goals, the product vision, problem statement, methodology and a high-level timeline of project activities and deliverables. This report was put other based on desk research and assumptions provided in a sample case.
For this project, I played the role of the Product Strategist who was tasked with putting together the project plan. Work was completed independently. Project was used in a showcase presentation.
For this project, I played the role of the Product Strategist who was tasked with putting together the project plan. Work was completed independently. Project was used in a showcase presentation.
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